Our Privacy Policy

Last Updated: December 19, 2025

This Privacy Policy describes how Lauren Bethany Branding ("we," "us," or "our") collects, uses, and shares your personal information when you visit our website at laurenbethanybranding.com (the "Website") or interact with our services. We are committed to protecting your privacy and handling your data in a transparent manner.

Contact Information

Owner and Data Controller: Lauren Bethany Branding

Email: info@laurenbethanybranding.com

If you have any questions about this Privacy Policy, please contact us at the above email.

Types of Data Collected

We collect the following types of personal data:

  • Personal Identifiers: First name, last name, email address, and phone number (collected via opt-in forms on our Website, such as inquiry forms).

  • Usage Data: Information about how you interact with our Website, including IP address, browser type, pages visited, and time spent (automatically collected through cookies and similar tracking technologies).

  • Marketing Data: Data from advertising platforms (e.g., Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads) used to direct traffic to our Website, which may include tracking information for ad performance.

We do not collect sensitive personal data unless you voluntarily provide it. Providing data is optional, but may be required for certain services, such as receiving marketing communications or inquiries.

How We Collect Data

  • Directly from You: When you fill out opt-in or inquiry forms on our Website.

  • Automatically: Through cookies, pixels, and trackers from ad platforms (e.g., Meta, Google) to analyze traffic and ad effectiveness.

  • From Third Parties: Aggregated data from advertising partners to improve our marketing efforts.

Purposes of Processing Data

We process your data for the following purposes:

  • To respond to your inquiries and provide our photography and branding services.

  • To send follow-up marketing messages via email, SMS, phone calls, and voicemails.

  • To send general marketing messages (up to once per day) via email and SMS about our services, promotions, and updates.

  • To run and optimize paid advertising campaigns on platforms like Meta, Google, LinkedIn, and TikTok.

  • To analyze Website usage and improve our services (e.g., via analytics tools).

  • To comply with legal obligations.

The legal basis for processing includes your consent (e.g., opt-in forms), performance of a contract (e.g., service inquiries), and our legitimate interests (e.g., marketing and analytics).

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Sharing of Data

We may share your data with:

  • Service providers for email/SMS marketing, analytics, and advertising (e.g., email platforms, ad networks).

  • Legal authorities if required by law.

  • In the event of a business merger or sale.

We do not sell your personal data to third parties for their own marketing purposes.

SMS data won't be shared with anyone except our texting service provider

Data Retention

We retain your data for as long as necessary to fulfill the purposes outlined above, or as required by law. Marketing data is retained until you opt out. Inquiry data is kept for up to 2 years or longer, after our last interaction.

Security

We implement reasonable security measures to protect your data from unauthorized access, loss, or disclosure. However, no method is 100% secure.

Your Rights

You have the right to:

  • Access, correct, or delete your personal data.

  • Object to processing or withdraw consent (e.g., for marketing).

  • Request data portability.

To exercise these rights, contact us at info@laurenbethanybranding.com.

Opt-Out from Marketing

You can opt out of marketing communications at any time by replying "unsubscribe" to our email (info@laurenbethanybranding.com) or SMS/phone number. We will process your request promptly.

Cookies and Tracking

We use cookies for essential functions, analytics, and advertising. You can manage cookie preferences via your browser settings. For more details, see our Cookie Policy (if applicable, or integrate here).

Children's Privacy

Our Website is not intended for children under 13. We do not knowingly collect data from children.

International Transfers

If you are outside the US, note that data may be transferred to and processed in the US, where privacy laws may differ.

Changes to This Policy

We may update this Privacy Policy. Changes will be posted here with the updated date. Continued use of the Website constitutes acceptance.

For questions, contact info@laurenbethanybranding.com